Brand Development

Building Brands
from Vision
to Runway.

A luxury fashion consulting house specialising in end-to-end brand creation - from first idea through to global market launch.

Discover the process

Luxury Consultancy of the Year - UK 2024  /  Luxuri Magazine  /  British Precision  /  Parisian Restraint

De La Mode / Brand Development
The Founder

Oggy
Nikl.

14+
Years Expertise
120+
Brands Worldwide
MBA
Luxury Brand Mgmt
360°
End-to-End Guidance

Oggy Nikl is the founder and creative force behind the Agency De La Mode - a luxury fashion consulting house specialising in building brands from vision to runway.

With over 14 years of industry expertise and an MBA in Luxury Brand Management, Oggy has worked with over 120 brands worldwide - from emerging labels to established names - guiding them through every stage of creation, production, and launch.

Prior consulting experience spans the most revered names in luxury: Louis Vuitton, Dior, Hermès, Balenciaga, Saint Laurent and Net-a-Porter. Oggy also serves as Associate Lecturer at the Fashion Retail Academy in London.

Recognised as "Luxury Consultancy of the Year - UK 2024" by Luxuri Magazine - combining British precision, Parisian restraint, and global market insight.

De La Mode editorial
De La Mode editorial
Brand Showreel
The Agency, In Motion
The Agency

The De La Mode
Difference.

We combine deep industry connections, bespoke strategy, and 14 years of hands-on expertise to guide your brand from first concept to global debut.

01
End-to-End Guidance
From first idea to global market launch - every stage managed personally.
02
Proven Track Record
Brands guided have debuted in leading fashion capitals worldwide.
03
Deep Connections
Top-tier manufacturers, artisans, and creative teams worldwide.
04
Bespoke Strategy
No templates. Every brand receives a strategy built entirely for them.
The Process

Our Bespoke
Brand Creation
Process.

Three meticulously crafted stages - each building on the last - to carry your brand from the spark of an idea to its debut on the world stage.

01
Stage One

Brand DNA & Archetype Development

Before a garment is sketched or a logo designed, we define the very essence of your brand - the foundation that informs every creative and business decision.

  • In-depth consultations to uncover your mission, values, and unique positioning
  • Identify your brand archetype - The Ruler, The Creator, The Explorer
  • Define your visual language, tone of voice, and storytelling style
  • Research your target audience's lifestyle, desires, and emotional triggers
Outcome

A strong brand DNA ensuring consistency, recognisability, and emotional connection with your audience.

Stage 01
02
Stage Two

Production & Manufacturing Cycle

We act as your full-cycle production partner, ensuring your designs come to life at the highest standard - on time, on budget, and in complete alignment with your brand DNA.

  • Sourcing the right fabrics, trims, and materials from trusted suppliers
  • Matching you with skilled manufacturers and artisans suited to your aesthetic
  • Overseeing sampling, pattern-making, and prototyping
  • Managing quality control checkpoints throughout production
  • Coordinating logistics, timelines, and cost management
Outcome

A flawlessly produced collection meeting luxury market standards, ready for a high-impact launch.

Stage 02
03
Stage Three

Brand & Collection Launch Strategy

Once your collection is ready, we design and execute a bespoke launch strategy to introduce your brand to the world with the impact it deserves.

  • Creative direction - unifying your campaign aesthetic across all touchpoints
  • Art photography & videography - luxury editorial shoots embodying your DNA
  • Social media strategy - content creation and launch campaigns
  • Web development - luxury-standard website and e-commerce platform
  • Packaging design & production - boxes, bags, tissue paper, and tags
  • Go-to-market strategy - boutiques, online retail, and press
Outcome

Your brand enters the market with a clear identity, cohesive visuals, and a strategic path to visibility and sales.

Stage 03
Bespoke Consulting

What
Bespoke
Means.

Working with De La Mode is not a service - it is a partnership. Every engagement is personal, hands-on, and built entirely around your brand's ambition and vision.

01
Research & Development

Oggy personally conducts all research and development - nothing is delegated to junior staff or external contractors.

02
On-Site Production

Personally involved in production - including on-site travel and daily direct communication with suppliers throughout manufacturing.

03
Always Available

Available via email at all times to respond to any need, question, or decision that arises throughout your project.

04
You Are the Priority

You are treated as a first priority client - every project receives the full attention, care, and expertise it demands.

The Art of Dressing Up
Client Work

Brands We've
Helped Build.

A selection of clients guided through the De La Mode process - from emerging labels to established names, spanning four continents.

Ongoing
My Afterhrs
Paris, France
Re-establishing Brand DNA, Scaling & Brand Growth
Airéne
Bulgaria
Full Process of Brand Development
Ikkho
London, UK
Full Process of Brand Development
2025
Franca Vinka
Switzerland / America
Full Process of Brand Development
Moderne
London, UK
Full Process of Brand Development
The Khaae
Cyprus
Full Process of Brand Development
2024
Noire
London, UK
Full Process of Brand Development
La Ghadhadhah
Dubai, UAE
Brand Rebranding to New Luxury Highs
Naaye Brahm
Spain
Full Process of Brand Development
2023
House of Le Meme
Bulgaria
Brand Scaling to International Markets
Amilli
Ireland
Full Process of Brand Development
Canny Bags
Senegal
Full Process of Rebranding to Elevate the Brand
2022
Allunix
Bulgaria
Full Process of Brand Development
Into Gaia
London, UK
Brand Scaling, Rebranding & Strengthening Brand DNA
Voeve Swimwear
Russia / Greece
Full Process of Brand Development
Investment

The Journey of
Brand Building.

An initial six-month engagement designed to take your brand from zero to launch-ready - covering brand DNA, full manufacturing cycle, and go-to-market strategy. Once the programme concludes, we continue on a flexible monthly basis until every last detail is finalised and your brand is fully in market.

What the programme covers

01 Brand DNA & Archetype Development
02 Production & Manufacturing Cycle
03 Brand & Collection Launch Strategy
+ Monthly pay-as-you-go to finalise & close
Initial 6-Month Package
£5,500

Your complete brand foundation. Six months of dedicated, hands-on consulting to take you from first idea to a production-ready, launch-ready brand.

Payment
Package payable 100% at start
Monthly Continuation
Pay As You Go

Once your six-month programme concludes, flexible monthly payments allow us to see every final detail through to completion - shipping, final production sign-off, launch execution, and beyond.

-Continuation of any open production tasks
-Launch execution support
-Press, buyer outreach & retail placement
-Ongoing brand growth & scaling
Billed monthly after programme
Scope agreed at close of six-month package

"Every brand that has come through this process has left with something most never find - a clear identity, a product they are proud of, and the confidence to take it to market."

- Oggy Nikl, Founder

Begin Your Journey
De La Mode
The Agency De La Mode

We Don't Build
Brands. We Craft
Legacies.

"Our bespoke consulting ensures every decision - from fabric selection to campaign execution - serves the bigger picture."

Begin Your Journey
- Best, Oggy